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Your guide to who we are and why we do it!

Simplinsur is Canada's bold new brokerage for your insurance needs. What makes us different?  We believe in trusted advice that starts with your mortgage.

Our simple and effective process

Simplinsur is Canada’s bold, modern insurance brokerage built to make protection simpler, smarter, and more connected to the real lives of Canadians. As part of the M3 Financial Group, the country’s #1 nonbank mortgage originator, we were created to bring clarity, transparency, and trusted advice to the insurance solutions that follow one of life’s biggest financial decisions, homeownership.

Our roots trace back to Simplinsur, an evolving family of insurance entities that began in Ontario in 2018, designed to modernize how homeowners experience protection. As the brand grew, Simplinsur emerged as the national, forward-thinking banner bringing together competitive home, auto, creditor insurance, and personal insurance solutions to homeowners under one unified vision. Today, Simplinsur stands as a leading insurance partner to the mortgage industry, offering simple, effective, and straightforward coverage through a coast-to-coast distribution network of 9,500+ mortgage brokers across Canada.

Our mission is clear: deliver best in class property and casualty solutions with a client experience that feels refreshingly easy.

What Makes Us Different

Simplicity You Can Feel

Insurance can be overwhelming—our job is to simplify it. We offer competitive, uncomplicated products designed to remove friction and help clients make confident, informed decisions.  

A People‑First Approach

We believe trusted advice starts with real relationships. That’s why our model is built around partnerships with mortgage professionals—trusted advisors who stay with clients for life. We bring the same relationship‑driven mindset to every conversation.  

Innovation Backed by Scale

With the support of the M3 Group ecosystem, our teams leverage modern systems, data insights, and national reach to elevate the insurance experience while keeping it human and accessible.  

Competitive Insurance
Solutions

Available Through
5 Mortgage Brands

Delivered by
9,500+ Brokers
Across Canada

The Vision

To become the essential insurance partner for Canadian mortgage brokers and homeowners, combining simplicity, performance, and meaningful human connection

The Mission

To deliver industry leading creditor, life, property and casualty insurance solutions through trusted partners, making protection simple, transparent, and genuinely client focused.

Meet our dedicated team

Behind Simplinsur is a team driven by execution, accountability, and long‑term partnership. Our people bring deep industryexpertise, strong operational discipline, and a shared commitment to supportingmortgage professionals while delivering simple, trusted insurance solutions to Canadians. Across leadership, sales, marketing, and operations, every team member plays a direct role in driving performance, consistency, anda high‑quality experience for both brokers and clients.

Leadership

Our leadership team sets the strategic direction for Simplinsur, ensuring alignment between vision, execution, and results. With astrong focus on performance, scalability, and partner success, they guide the organization with clarity and discipline.
Sylvain Hétu
Sylvain Hétu
President
Paul Desiré
Paul Desiré
Senior Vice President
Michelle Kelly
Michelle Kelly
Regional Sales Director
Jacqueline Lebel
Jacqueline Lebel
Regional Sales Director
Scott Strickler
Scott Strickler
Regional Sales Director
Pat Iuorio
Pat Iuorio
Regional Sales Director
Katherine Bedard
Katherine Bedard
Manager of Sales
Philippe Dionne
Philippe Dionne
Director, Marketing Growth
Jamie Hewitt
Jamie Hewitt
Operation ROC & Principal Broker
Marie-Josée Pelletier
Marie-Josée Pelletier
Director of Operations QC
Eva Eugenio
Eva Eugenio
ROC Service Team Leader
Natasha Lucas
Natasha Lucas
Sales Team Leader
Maude Bilodeau
Maude Bilodeau
QC Service Team Leader
Service, Home and Automobile Brokers
Service, Home and Automobile Brokers
Our Team of Brokers
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The following insurance brokers, Multi-plans Insurance brokers Inc., and Unitas Insurance services Limited, are duly authorized under license to use the trademark and trade name "Simplinsur" and "Simplassur"
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